Presentation <20min>

「The car as a spatial computer – explore the potential of the in-car contents market」

• From a connectivity perspective, examine changing user expectations toward, and changing functionality of the car. Anticipate how these changes will shape products and markets and learn how to approach these changes while embracing their potential.

Presentation <25min>

「Approaches to making next-generation cars which elevate the user experience」

• What are the key components of the car’s user experience (UX) and the particular differences the SDV and connectivity can create? Explore the necessary approaches while navigating changes to manufacturing the paradigm shift to a cross-industry business model.

Presentation <25min>

「Total experience: connecting car to social systems」

• Mobility UX is a total experience, reaching beyond the car and into the urban setting and society infrastructure. This presentation will give examples of Denso’s UX governance activities, which focus on Denso’s UX strategy and advance the user experience toward a total experience.

Presentation <25min>

「The evolving driving experience: Sony Honda Mobility’s design and brand strategy」

• An introduction to Sony Honda Mobility’s new UX and product design concept which centers on sensing, entertainment, and the company’s driving purpose.

Presentationo <25min>

「Car UX at the requirement level and leveraging the cloud and software to build business ecosystems」

• What are the requirements management needed and how should the cloud, container and microservices be utilized to create a car which users desire and is updatable? From an experienced position when it comes to helping create and observing IT architecture and ecosystems, this presentation will propose a type of vehicle development fit for when function updatability and car services are widespread.

Panel discussion <50min>

「Explore how ideas, technology and business models can be combined to create new user experiences」

Presentation <25min>

「Software define vehicle(SDV) strategy focusing on next-gen UX」

• What is key in terms of development and organizational strategy to realize the SDV? This presentation will cover the key points of vehicle OS, creating a platform that can enable a plethora of apps touching on automakers’ strategy and examples of overseas connected services.

Presentation <25min>

「SDV points of difference and cooperation – creating value through software」

• To deliver groundbreaking user experiences in the SDV, in-vehicle OS and HPC (high performance computers) are essential. Learn how to leverage software to create user experiences tailored to the user and their region that become key differentiators of the car.

Presentation <25min>

「Generative AI and large language models (LLM): what will they bring to the user and to automotive business?」

• How do large language models (LLM) and generative AI differ from traditional AI and how will it impact the user experience. This presentation will dive into the basic principles of generative AI and its potential impact on the automotive industry, exploring its potential to dramatically change the user experience, impact the car design and development process, and even make the car into a generative AI interface.

Presentation <25min>

「The cutting edge of voice assistant AI – Grasp the development of generative AI and new user experiences made possible by mobility」

• Generative AI and ADAS is heralding a new era for the in-car AI voice assistant. Explore its next chapter and the mobility experiences that lay ahead by examining Cerence’s “Virtual Co-Pilot”, which proactively supports a safe and comfortable mobility experience that blends into the user’s digital life.

Presentation <25min>

「How the in-car environment will change the car: the latest digital cockpit trends shown by China's new EV brands」

• China’s EV start-ups are supercharging their cars with AI, VR, AR, a variety of in-car apps, and contents that stimulate the senses. From carefully selected examples, this presentation will demonstrate the changes occurring when it comes to approaching development, electrification, digitalization.

Presentation <25min>

「Next generation data platform for creating services」

• With reference to global examples, understand what microservices architecture, program containerization and orchestration should look like in order to leverage data and create services that can realize the car’s potential.

Presentation <25min>

「Leveraging data in the SDV era: from supporting safe driving to creating services that match user preferences」

• As the car turns into the SDV, how should map and app data be used to support safer driving, mitigate traffic, and create EV specific services and personalised services? Examine examples of GeoTechnologies approach to anonymised data, its analysis and linking to vehicle services and updates.