Presentation <20min>

「Vehicle-User Communication in the SDV Era」

• Traditionally, automakers have positioned the “joy of driving” as a core value of their vehicles to varying degrees. However, the ultimate goal of autonomous driving is to eliminate the act of driving itself. What, then, becomes the value of cars in the near future? This session explores the new value of vehicles in the SDV era, focusing on “communication” as a key concept.

Presentation＆audience questions <25min>

「Enhancing User Value through SDVs」

• By transforming the vehicle from a physical product into an SDV co-created with partners, a wide range of customer experiences becomes possible. This session explores the value that advanced technologies, such as AI, can deliver to drivers. It highlights initiatives for creating safer and more convenient vehicles through SDVs, as well as directions for business model innovation.

Presentation <25min>

「AFEELA: Intelligent Mobility & Entertainment」

• How can new UX be realized by reducing driving load and creating immersive experiences that unify driver and vehicle? This session presents ongoing approaches that combine technology and ideas, including the use of gaming engines, high-performance ECUs, interactive AI agents, and collaborations with entertainment partners.

Presentation <25min>

「How AI, Cloud, and Software Technologies Contribute to New User Experiences and Development Efficiency」

• To enhance the appeal of vehicles as SDVs, it is essential to understand customer needs and deliver new value in a timely manner. This session discusses how to combine technologies such as AI, multi-cloud strategies, and operational automation to increase SDV value while improving development efficiency and reducing costs.

Presentation＆audience questions <25min>

「Vehicles Defined by Experience: Why UX Determines Success」

• Technology alone is no longer enough to captivate customers—they seek “experience.” As car buyers demand transparency, safety, and a seamless digital journey, brand loyalty is being lost faster than ever. This session explores how changing customer expectations are redefining mobility and why UX is a decisive factor for the success of SDVs and EVs. It also examines how automakers can transform this shift into customer trust and long-term competitiveness, staying one step ahead of the times.

Panel discussion <45min>

「UX and Business Models for Next-Generation Vehicles」

Presentation＆audience questions <25min>

「Global Trends in the SDV Race: Comparing Connected Service Offerings and User Retention Strategies Among Leading OEMs」

• How are global automakers (OEMs) approaching SDVs, and what functions and services are they aiming to provide? This session offers a detailed overview of consumer-facing trends, including connected services, as seen in the SDV strategies of various OEMs. It also analyzes and reports on the approaches of trendsetters such as Tesla, Chinese OEMs following its lead, and legacy OEMs responding competitively. Finally, it explores the potential value vehicles can deliver to users and society in the SDV era.

Presentation＆audience questions <25min>

「Leveraging SDV Connectivity to Support Vehicle Services — Continuously Enhancing and Delivering SDV Services」

• SDV services are constantly evolving and being optimized in response to national regulations, corporate strategies, and societal trends. Therefore, SDV connectivity functions in service systems are not simply embedded in vehicles. As the services provided change, communication requirements also shift, requiring dynamic adjustments in network design and data delivery prioritization under varying wireless conditions. The JASPAR Connectivity Working Group envisions a future where SDV services continue to evolve sustainably and proposes how SDV connectivity can adapt to these ongoing changes.

Presentation＆audience questions <25min>

「Creating Value Across the Vehicle Lifecycle — Leveraging Data to Benefit Both Users and OEMs」

• By linking data across the entire vehicle lifecycle—from development and production to sales, customer engagement, and the used-car market—how can value be created for both users and OEMs? This session takes a broad view of the benefits of data, including efficiency gains and value creation throughout the vehicle lifecycle.

Presentation＆audience questions <25min>

「Next-Generation UX Driven by Mobility Data and AI」

• With the evolution of generative AI and the advent of SDVs (Software Defined Vehicles), the importance of data utilization in the automotive industry has never been greater. We analyze vast amounts of mobility data with AI to create multifaceted value. However, delivering truly exceptional user experiences (UX) requires a deep understanding of both the surrounding environment and individual users. This session introduces concrete methods for leveraging mobility data and combining it with AI to realize next-generation user experiences.

Presentation＆audience questions <25min>

「How Digital Payments and Mobility-Related Services Are Transforming UX — Insights from European and U.S. Studies, OEM Case Studies, and Perspectives on Future Subscription Models」

• How can convenient payment systems, mobility-focused apps, and user data utilization enhance in-vehicle experiences (UX)? This session presents results from user studies in Europe and the U.S., introduces the latest services for parking, charging, refueling, and highways, and highlights collaborations with BMW in Europe. It also explores the expansion of in-car services and prospects for future subscription-based models.

Presentation <20min>

「AI, Data, and Apps for Enhancing In-Car Spaces and Services — Future Approaches to Development」

• The widespread adoption of in-vehicle apps requires a middleware layer that connects the Vehicle OS with applications. This system layer inherently relies on AI, which in turn depends on high-quality training data. To obtain such data, services must be widely used by many users. Based on this concept, Bashow has begun operating casual services as a first step. This session presents Bashow as a leading example in the in-vehicle app domain and discusses future development directions and prospects.

Presentation & Panel discussion <60min>

「Insights from In-Vehicle and After-Sales Services in China — Exploring Future Vehicle Value and Service Expansion」