Presentation <20min>

「Creating the user experience (UX) that users look for in connected and increasingly intelligent cars」

• Why is UX becoming increasingly important for the cars of the future? While looking at UX trends utilizing AI and the transformation of future business models, this presentation will explore how next-generation cars can meet user expectations by incorporating various advancements, such as data analysis, MLOps, and the evolution of SoC (System on Chip).

Presentation <20mingt;

「Changing mobility: The future of in-vehicle UX」

• Looking to 2035, this presentation will explore what in-vehicle space and UX should look like by introducing the 'Mobile Living Room,' a concept derived from a process of insights into the future of people, lifestyles, society, and technology. Additionally, discuss the necessary technologies to realize this kind of UX.

Presentation <20min>

「Utilizing generative AI in design: a study by the Sony Group"」

• How can generative AI be utilized in product, communication, and UI/UX design? We will discuss the initiatives taken by the Sony Group in utilizing generative AI, the insights gained from those efforts, and the creation of user personas using generative AI at Sony Honda Mobility.

Presentation <20min>

「How generative AI, cloud, and software technologies contribute to new user experiences and in-vehicle technology development」

• How generative AI and software technologies add value to creating personalized experiences and new in-vehicle infotainment (IVI) systems for next-generation cars. This presentation will explain the effective combination of personal and corporate data, the role of MLOps in leveraging cloud and machine learning, and other key points necessary for applying these technologies.

Presentation <20min>

「How will the next generation of vehicle interiors change? — Insights from AI, autonomous driving, and data utilization」

• How to create new in-cabin experiences for next-generation mobility. This includes introducing examples of AI utilization in the Chinese market, Toyota Boshoku’s approach, and autonomous vehicle concepts. The focus will be on how to create "human-centered" spaces by integrating hardware and software in the SDV (Software-Defined Vehicle) era, offering ideas and challenges for this endeavor.

Panel discussion <50min>

「How can technology, data, and ideas present a new future for car users?」

Presentation <20min>

「The dilemma of SDV and connected services: How to create benefits for users」

• - The SDV (Software-Defined Vehicle) enables more flexible feature delivery and rapid software updates, providing automotive users with a more optimized vehicle experience. However, there is a dilemma: despite the substantial investment required for research and development, the true value of SDV can lead to challenges in differentiating user experiences as the technology matures. This analysis explores the latest global trends in SDV from OEMs in Europe, the US, and China, as well as the evolution of connected services, to consider the future evolution of SDV and its value to users.

Presentation＆audience questions <35min>

「UX trends in China: latest developments in EVs and digital cockpits by IT companies」

「Enhancing UX in after-sales service, repairs, and new vehicle deliveries through digital technologies: case studies」

Presentation <20min>

「The future of cars shaped by the evolution towards software-driven development: How the SDV transforms connected services and UX」

• Eliminating the boundary between in-car and out-car, and establishing systems and frameworks for agile development of software spanning multiple domains, can significantly impact the UX of next-generation vehicles. This presentation will showcase efforts to utilize cloud technology and build development environments that enable rapid updates to vehicles based on user feedback and preferences.

Presentation＆audience questions <25min>

「Data platforms and in-vehicle architectures for creating services and future monetization」

• How should we build flexible service architectures that can address diverse user needs and enable the creation and delivery of services? Considering the expansion of future monetization areas, this presentation will outline approaches for data acquisition and service management on both the cloud and in-vehicle sides.

Presentation＆audience questions <25min>

「Creating next-generation value through data and AI: Insights from case studies, including risk assessment at intersections」

• This presentation will detail an intersection accident risk assessment model made possible by combining AI with human flow data -which reaches up to 1 billion records per day - and illustrate the creation of next-generation value in cars and mobility through leveraging AI to generate insights from digital map data, human flow data obtained from smartphone apps, and various other data sources.

Presentation <20min>

「NissanConnect services connecting connected cars and customers: their lives and future」

• With the rapid evolution of digital technologies, cars and customers' lives are becoming increasingly interconnected. This presentation will showcase customer-centered service design using the NissanConnect services app as an example, and explore new possibilities for cars seamlessly connected to daily life through IoT partnerships and other case studies. In a future where digital technologies, including generative AI, are rapidly advancing, we aim to discuss the evolving relationship between mobile devices, connected cars, and customers, and hope this will be an opportunity to reflect on these developments together.

Presentation <20min>

「How can in-car services utilizing payment technologies and location data enhance UX? Insights from global initiative, including those in Europe.」

• How will understanding user needs and linking diverse information such as user IDs, payment technologies, location data, and parking data transform services in next-generation vehicles? This will be explored through collaboration examples with Mercedes-Benz, BMW, Hyundai, and others, as well as Parkopedia's unique research and Japanese market trends, to capture the expansion of future in-car services.

Panel discussion <50min>

「Expanding the potential of vehicles as mobile spaces and discussing services and methods to enhance convenience」