Presentation <15min>

「Define the user experience (UX) expected of next-generation vehicles」

• Cars are becoming more connected, intelligent, and electrified. So, what exactly do users expect from all this? Hear a unique interpretation of key trends in automotive and technology both inside and outside Japan.

Presentation <25min>

「Enabling the next generation vehicle and UX/UI through connected services」

• Anticipate what kind of value must be delivered moving forward from a UX and UI perspective by learning about SUBARU’S connected service SUBARU STARLINK and drive app SUBAROAD and how customers have responded to these innovations

Presentation <25min>

「Evolution of NissanConnect and its potential」

• Using connectivity, how can the car deliver new value that meets users’ expectations? With reference to the Nissan Connect service, this presentation will discuss approaches to creating new experiences in the next generation vehicle through leveraging multiple partnerships

Presentation <25min>

「Improve UX through building an ecosystem and leveraging cloud, IT and connectivity technology」

• As the car becomes more software-defined and the IoT expands, how can provide the functions and service users needs without infringing on their privacy? This presentation will demonstrate what kind of ecosystem is need to realise the next generation vehicle, accounting for the grasping vehicle data and app trends through to implementing services such as OTA and subscriptions.

「Creating comfort in mobility spaces: Understanding the fundamental technology and generating new value via the vehicle」

• Increasing numbers of EVs and the implementation of new technologies such as autonomous driving is changing the value of the vehicle. Learn how Hitachi, Ltd.’s ‘Direct Electrified Wheel’ and innovative UX design are reshaping the possibilities of the vehicles.

Panel discussion <50min>

「Moving forward, how will the vehicle integrate with the user's life and how might this in turn affect the user's sense of value?」

• Pinpoint the specific elements of convenience and safety brought by the car, and debate how new business can be created whilst recouping the cost of new technology.

Presentation <25min>

「The foundation of vehicle services: Connected technology and UX」

• Telecoms operators are key stakeholders when it comes to the shift from 4G LTE to 5G, vehicle connectivity on a global scale and providing contents. Learn the driving factors behind KDDI's approach and how their perspective on the future of vehicle UX in light of increasing connectivity.

Presentation <25min>

「Learn how to create a next level personalised in-car environment」

• With examples of the MX191 and MOOX interior space concepts, explore what kind of personalised space and services can be created for gen-Z solo drivers

Presentation <25min>

「AI assistant that creates new UX」

• The role of the voice AI assistant in new vehicles and services is changing from interfacing infotainment to a proactive "Virtual Co-Pilot", which utilises sensor and other data to fully support vehicle ownership, use and mobility. From a user experience perspective, examine the impact the virtual co-pilot will have on user needs, possibilities and value of the vehicle.

Presentation <25min>

「Explore how parking information can feed into a multitude of services to improve UX, with reference to connected service trends in the EU and US」

• Understand the potential of connected vehicle services by examining the comprehensive provision of EV charging and car park information – "Park and Charge"-, the use of algorithms to predict parking availability, and in-car payments with examples of these services in the US and Europe.

Presentation <25min>

「Connected car × UX： Tokio Marine Group's efforts in the telematics field」

• Car insurance has evolved alongside the needs of society and the growth of connected car data. Learn from examples of how Tokio Marine has leveraged telematics to improve UX, and where we are focusing our R&D efforts for the connected car and UX moving forward.

Presentation <25min>

「Making driving time more valuable with next level in-vehicle content」

• The HMI, vital sensing, and ECUs found in today's cars are examples of the remarkable technological progress we are witnessing. By combining technologies we can improve the audio and visual content offered in the car. This presentation will illustrate how this is possible and offer guidance through the changes in industry structures and UX with reference to the Japan Research Institue prototype

Panel discussion <60min>

「Consider the services and content that are required to create a new UX for the vehicle」

• Address how to advance technology across multiple areas while overcoming challenges in cost and development in order to create a shared vision of the next generation vehicle.