<Bio>
He began his career at a major Japanese automotive supplier, engaging in semiconductor and ECU design and development. Currently, he supports a wide range of initiatives in the manufacturing sector—particularly for automotive OEMs and suppliers—covering software development, SDV, and autonomous driving. His work includes formulating technology and service strategies, driving business process transformation, conducting technology research, ensuring compliance with regulations and standards, and implementing ALM systems. He is also the author and supervisor of The SDV Revolution: Roadmap to Next-Generation Vehicles 2040 (Nikkei BP).

<Bio>
As the Executive Chief Engineer of the SDV Business Development Department of Honda Motor Co., Ltd., he oversees technologies in the AD/ADAS field, evaluates cutting-edge elemental technologies, and works to improve Honda's technological presence as the head of technical relations. In 1990, he joined Honda R&D Co., Ltd., and since 2009 he has led the practical application of electric servo brake systems. In 2015,he won the 65th Japan Society of Automotive Engineers Technology Development Award for its development of an electric servo brake system. Since 2013, He has been engaged in research and development of automated driving, and in November 2020, he obtained type approval for the world's first Level 3 automated driving system. Since December 2020, he has served as the chairman of the Automated Driving Safety Design Methods Working Group of the Japan Society of Automobile Engineers. Since April 2021, he has also served as the chairman of the Automated Driving Sub-committee of the Japan Automobile Manufacturers Association. In 2023, as a project leader, he contributed to the publication of ISO TS 23792 Motorway Chauffeur System Part 1 (MCS-1) and received the 2024 Ministry of Economy, Trade and Industry Industrial Standardization Project Award and the Director's Award from the Innovation and Environment Bureau.

<Bio>
He began his career at a Japanese semiconductor trading company, working in software design, field application engineering (FAE), and business development. In 2013, he joined Freescale Semiconductor Japan (now NXP Japan since 2015), where he served as an FAE for automotive processor products. Since 2023, he has been serving as Director of Business Development for automotive E/E architecture.

<Bio>
Graduated in Electronic and Communication Engineering from Musashi Institute of Technology in 1977.
Became a professional race car driver in 1981.
Started a full-fledged career as a journalist in 1988.
Member of the Japan Automobile Journalists Association (AJAJ).
Member of the Japan Science and Technology Journalists Conference (JASTJ).
Published works include "Car Safety Science," "What is a Hydrogen Fuel Cell?" "The Philosophy of ITS," and "Diesel Will Save the Earth" by NHK Publishing.
Ongoing roles: - Member of the Vehicle Safety Measures Committee, Ministry of Land, Infrastructure, Transport and Tourism (MLIT)
- Member of the ASV Review Committee, Ministry of Land, Infrastructure, Transport and Tourism (MLIT)
- Member of the Public Road Driving Working Group for Automated Driving, Ministry of Land, Infrastructure, Transport and Tourism (MLIT)
- Member of the Subsidy Project Review Committee for Automated Driving, Ministry of Land, Infrastructure, Transport and Tourism (MLIT)
- Reviewer for the SBIR Startup Support Program, Ministry of Land, Infrastructure, Transport and Tourism (MLIT)
- Member of the Automated Driving Business Review Committee, Ministry of Economy, Trade and Industry (METI)
- Member of the Road to L4 Automated Driving Promotion Committee, Ministry of Economy, Trade and Industry (METI)
- Ongoing Member of the NEXCO East Road Consultation Committee

<Bio>

He joined a mainframe manufacturer in 1986, where he was mainly responsible for OS development for midsize general-purpose machines. He then worked in the research and development of software for chemical equipment and the defence industry, and in 1999 he joined Microsoft (currently Microsoft Japan) as an application development consultant. He organized an evangelist organization to promote .NET and SOA, and worked as a pre-sales representative proposing cloud services to the automotive industry. After working at Pioneer in 2023, he has been working as CTO at Astemo Cypremos since 2025.

<Bio>

I previously worked in ADAS development at a foreign automotive parts company before joining Macnica. As a product sales representative for aiMotive, I'm currently approaching automotive OEMs and automotive parts companies that develop autonomous driving and ADAS system.

<Bio>

I joined Geo Technologies Co., Ltd., where I currently work. I joined Pioneer Corporation in 1993, where I was engaged in sales, product planning, and business planning. In July 2019, I joined Dynamic Map Platform Co., Ltd., where I was responsible for business development with automobile manufacturers. In April 2025, I joined GeoTechnologies, Inc., where I currently work.

<略歴>
1988年（昭和63年）4月　マツダ株式会社　入社
　技術研究所
　自動車用プラスチック材料および
　成形工法研究開発担当

2005年（平成17年）6月　技術研究所
　材料研究領域 高分子材料研究Gr
　グループマネージャー

2008年（平成20年）4月　技術研究所
　材料研究領域
　高分子材料研究Gr グループマネージャー 兼
　機能材料研究Gr グループマネージャー
　自動車排ガス浄化触媒、
　蓄電デバイス・電池材料研究開発

2009年（平成21年）9月　技術研究所
　先進車両システム研究部門
　電動コンポーネント研究Gｒ
　グループマネージャー
　モーター、インバータ、バッテリー、
　電駆システムの先行技術開発

2012年（平成24年）4月　技術研究所
　先進車両システム研究部門 部門統括研究長
　ハイブリッドシステム、水素自動車、
　ITS・自動運転技術、車両運動制御技術、
　人間工学の研究開発

2015年（平成27年）4月
　統合制御システム開発本部 首席研究員
　人間モデル/環境モデル技術開発

2017年（平成29年）10月　商品戦略本部
　技術企画部
　MAZDA CO-PILOT CONCEPT技術主査

2023年（令和5年）4月　R&D戦略企画本部
　開発戦略企画部
　AD/ADAS/Connected戦略企画主査

<Bio>
From 2001 to 2012, engaged in business planning, operations, and new service development at a venture company. Led projects aligned with the changing times, such as mobile phone–TV linkage initiatives and the “Hatsune Miku Super GT Racing Project.” In 2012, joined Brycen Co., Ltd., where he was responsible for B2B sales for the manufacturing sector. Since 2016, he has spearheaded the launch of the annotation business and, over the past nine years, has been involved in creating new data-related service businesses.

<Bio>

Shinichiro Yamauchi has extensive experience in leading the development and deployment of IoT platforms across the automotive, consumer electronics, and medical industries. At Nissan Motor Corporation, he played a key role in the Program Director Office, where he was responsible for strategic investment proposals in advanced features and service platforms, with a focus on connected cars.
Since April 2025, he has been serving as the General Manager and Board Director of Nissan Mobility Service Co., Ltd., based in Suzhou, Jiangsu Province, China. In this role, he leads the promotion and deployment of innovative mobility services tailored to the Chinese market.
Career Timeline • 1999 – Panasonic Corporation
 Led development of integrated platforms for digital consumer electronics.
• 2007 – Toyota Motor Corporation
 Worked on multimedia platforms and proprietary OS development for in-vehicle systems.
• 2014 – Sysmex Corporation
 Oversaw the launch of overseas manufacturing operations.
• 2016 – Honda R&D Co., Ltd.
 Drove initiatives in connected platforms and cross-domain collaboration through the 24PPX concept.
• 2019 – Nissan Motor Corporation
 Promoted the advancement of feature and service platforms, especially in the connected car domain.
• 2025 – Nissan Mobility Service Co., Ltd. (Suzhou, Jiangsu, China)
 Appointed as General Manager and Board Director, leading the company’s mobility service strategy in China.

<Bio>
I have been involved in the Chinese mobility industry for a quarter of a century, starting with my involvement in the development of in-vehicle navigation systems for the aftermarket in China, followed by working for a company that holds a Class A Surveying and Mapping license to produce digital maps in China, and giving multiple presentations at major national conference on mobility in China. I hope to contribute to the development of the mobility industry by sharing my experience and knowledge of the Chinese mobility industry.

<Bio>
After graduating from Hunan Normal University in China with a major in Japanese, she has long focused on innovation and international resource integration within the automotive industry. Following roles at Sumitomo Corporation, Denso, Hitachi Automotive Systems (now Astemo), and Reach Automotive Technology, she currently serves as Regional Sales Director for Baidu's Apollo Intelligent Technology. With 15 years of sales and management experience at top automotive companies, she is fluent in Chinese, Japanese, and English. She is dedicated to strategic development in intelligent driving and new energy field. She led digital map data sales and electronic/electrical architecture business development for Dongfeng Group and Japanese automakers, successfully driving mass production for multiple new projects. She is proficient in formulating global business strategies, maintaining key customer ecosystems, and collaborating with cross-cultural teams. She is known for her practical style based on being “Goal-Oriented and Calm Under Pressure”. In her career, she has achieved orders worth several billion yen.

<Bio>

After 20 years engineering experience in a J OEM:
2020 Suzuki Motor Corporation
2021 JSAE Professional Engineer certified (Safely / Research)
2024 Executive General Manager, Automobile E/E Engineering
2025 Managing Officer